Enabling global crowdfunding from Seedrs

Established in 2012, Seedrs is Europe’s leading and largest equity-only crowdfunding platform, enabling businesses to raise money from their friends, families, networks and other investors through a simple online process. For investors, it’s an opportunity to put their money into businesses they believe in – from as little as £10 or €10 up to the full amount that the business is seeking on the platform. It is currently raising around £3-4 million per month.

Challenge

In 2013, Seedrs set its sights beyond the UK market – expanding its offering to European businesses and investors. Operating overseas meant there was demand for fundraising campaigns to be denominated in both pounds and euros.

For the platform to achieve its full potential across this new market, Seedrs wanted to offer investors a quick and simple solution for investing in businesses that were fundraising in other currencies.

If currency exchange had been managed through a bank, the only option would have been to force investors to invest their money in the denominated currency of their chosen campaign, and suffer the exchange rate. Alongside unfavourable rates for investors, the process would have required far too much manual effort to be practical for Seedrs.

An alternative option was needed and Currencycloud’s work with other leading Fintech brands meant that it stood out as the obvious solution.

Results

A thriving business planning further expansion

Since Seedrs opened its doors up to a European audience, 30% of new users come from outside of the UK, with a daily flow of transactions flowing between the two currencies. Seedrs is also discussing cross-currency solutions for its US operations with Currencycloud.

A smooth investor journey